Hernán López, President and CEO for Fox International Channels
Last Wednesday, Fox Hispanic Media (FHM) conducted the Upfront event in New York where they revealed to the advertisers the programming to be broadcast by the Hispanic channel MundoFox and its roster of networks in Spanish: Fox Deportes, Utilísima, and Nat Geo Mundo.We are bringing something that the U.S.s Hispanic market needs: Innovation and choices for the audience and the advertisers, commented Hernán López, the president and CEO for Fox International Channels. Our properties are creating a synergy that will allow vendors reach new Latino consumers more efficiently.Tom Maney, Advertising Sales VP senior for Fox Hispanic Media, added: There is a significant gap between the volume of the Latino market and the efficiency with which it has been achieved. Fox Hispanic Media offers to advertiser an opportunity to send a message to the Latino viewer in a way that was not possible before.MundoFox will have a combination of series, soap operas, a daily newscast, live sports, and family and childrens programming. Noteworthy are The Bridge, La Luna, El Capo 3, Amor con Ángel, Kdabra, Blindados, La Maldición del Paraíso, Minuto para Ganar NY, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe, and Amo de Casa.Fox Deportes will offer the best sports like UEFA Champions League, Copa Santander Libertadores, Copa Bridgestone Sudamericana, in addition to their newscasts. The channel Utilísima, now called Fox Life, will develop new shows, including: Tu Vida Más Simple, the new season of La Pastelería, and Qué Piensan los Hombres.Nat Geo Mundo will have new series and original specials recently acquired. Noteworthy are No le Digan a mi Madre, Tabú Latinoamérica, El Encantador de Perros con Cesar Millán, and Megafábricas.
