U.S. HISPANIC
HBO Latin America: We continue focused on telling stories with the highest quality
Maribel Ramos-Weiner| 2 de julio de 2019
Gustavo Grossmann 19
HBO Latin America is working on new original productions, currently in production phase, that will be launched in 2019 and 2020, such as Santos Dumont, Pico de Neblina, Hard, El Huésped Americano and Mil Colmillos, as well as the new seasons of La Vida Secreta de las Parejas and El Jardín de Bronce, that was launched on June 9.
According to Gustavo Grossman, Corporate VP Networks, HBO Latin America, the company´s big challenge is to continue improving the platform to be available for subscribers where they want and when they want.
Regarding the industry, he believes there is a constant transformation and evolution that brings big challenges, such as: connectivity, regulation and legal framework, antipiracy and technological innovation.
“There is still a broad space of growth on pay TV that gives us the opportunity to expand our penetration. The industry is progressing in constant transformation and consumer habits are evolving, while the viewers´ experience around content continues expanding beyond the screen. At the same time, we know that great stories will continue to be in the center and that is why we are focused on telling stories with the highest quality. The key is to be relevant for the audience,” he expressed.
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