The Globant technology company has a significant presence in the OTT business globally.
Martín Umaran, co-founder and Chief of Staff of the company, commented that they observed a trend in content producers to take more control over how that content is broadcast. In the aim to expand their presence in the US and increase their experience in the growing media and entertainment industry, a bit over a year ago, they bought a company based in Seattle, Ratio, specialized in video streaming solutions, integrated with a unique OTT platform called RTV.
Umaran commented that together with Ratio they have developed Signal, a product that helps companies own the distribution of their contents and to use data to feed back the content that is produced, when to use that content, where and how.
“We provide them with all the tools for so that a company doesn´t have to dedicate time and effort to develop and invest in technology. We give them a key-in-hand service and manage it,” he informed.
Globant´s main clients include media companies, banks and mass consumption companies.