U.S. HISPANIC
Galácticos leveraged on 500 hours of archive
Maribel Ramos-Weiner| 23 de febrero de 2021
Rodolfo Martinez de ESPN
ESPN launches consecutively the three episodes of its original docuseries Galácticos (3×30’) next Wednesday, February 24, from 5pm to 6:30pm (Mexico) and from 8 to 9:30pm (Argentina).
At a round table with the media, Rodolfo Martínez, Production VP at ESPN International and Sports, and Martín Aisntein, director, commented that Galácticos marks the watershed of a club -the Real Madrid- with big stars and marketing compared to what it is today.
Aisntein commented that they loved the story because it was the club with the most victories in European soccer. “It allowed us to see the transformation of soccer with an innovative project that was a conflict with what soccer was in the past: to train, to be a family. Marketing radically changed the club’s routine and soccer planning began to take on water. We realized we had a super story to tell,” he expressed.
Martínez explained that in March 2020 they already had the rights to make Galácticos, but they were working on the series Bucketlist, which was not executed due to the pandemic and “we took on the task to change the project and resume Galácticos, use time in a different way, all locked up at home and we had to delve into archives, how the story of soccer changed and how marketing made a world-class team change,” he added
Galácticos is the result of research on 500 hours of ESPN archive and 33 interviews with soccer personalities.
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