The editorial builds on a year-long multi-media campaign called I too am América
Grupo Salinas and Fundación Azteca América are launching the latest phase of its multi-media campaign to support comprehensive immigration reform. Featuring top Azteca talent, the editorial transmits the importance of comprehensive immigration in a dynamic 90-second spot that will be aired at regular intervals beginning in mid-July. The editorial highlights legislation sponsored by Senators Harry Reid, Chuck Schumer, Bob Menendez, Diane Feinstein, and Dick Durbin as a step forward, although it also addresses the need for Republican support. The editorial builds on a year-long multi-media campaign called I too am América, that includes a series of public service announcements, a white paper written by the University of Denvers Center for Community Engagement and Scholarship entitled: The State of Latinos: Immigration, informational brochures distributed by Azteca América and affiliated television stations in over 70 cities through the country, plus a series of forums, including one this spring at Georgetown University, addressing the issue with top policy makers and community leaders. The Georgetown forum includes an opening address by Grupo Salinas Founder and Chairman, Ricardo B. Salinas. The concept of this editorial is to speak directly to our viewers about this crucial legislation. Comprehensive immigration is an important step forward to improve the lives of millions of Latinos and make them part of the American Dream, said Luis J. Echarte, Chairman of Fundación Azteca América and Azteca América Network.
