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FremantleMedia: The U.S. Hispanic market is a top priority

Maribel Ramos-Weiner| March 27, 2011

(Maribel Ramos-Weiner). For FremantleMedia, the U.S. Hispanic market represents a great opportunity. The last format the company developed for the U.S. Hispanic market was Family Feud for TeleFutura.Jack Alfandary, Senior VP of Sales of FremantleMedia, said to PRODU that they are currently negotiating with different networks in the market, and exploring developing different formats.“Without a doubt, it is a priority for us. It’s an important market and we have the right products. Our formats and entertainment products, and our game shows are classics and have been proven in dozens of territories. The two major networks have demonstrated this is a dynamic market where everybody wants to innovate and create new products. I believe the opportunity is there,” added Alfandary.

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