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FremantleMedia: La Banda is a format we believe will have international roll out

Maribel Ramos-Weiner| January 12, 2016

Adrián Santucho, CEO for US Hispanic, Mexico and Pan Regional at FremantleMedia

Adrián Santucho, CEO for US Hispanic, Mexico and Pan Regional at FremantleMedia, considers La Banda (13×120’) to be a format that will have international roll out, since during the shooting of the first season in Miami, they were visited by several companies from Germany, Brazil, Argentina, France, Spain and China interested in further information on the project. “La Banda was a huge challenge with a big learning curve. We have combined knowledge and talent from the general market, the Hispanic market, Latin America and Europe to bring to light this content that we are really so proud of”, Santucho expressed to PRODU enthusiastically, during a visit to the set.He reminded that La Banda already announced a second season in the US and FremantleMedia will once again be the production company for Univision.“There will surely be new ideas regarding the format. Now we are summoning children for the pre-castings”, he pointed out.Santucho thanked the team that worked on the production of the first season, with a special mention to David Cabrera, Mark Sedaway -producer of X Factor UK- and Cisco Suárez from Univision “who has vast experience and knowledge of the Hispanic market”.

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