U.S. HISPANIC

Fremantle: Witnessing greater strengthening of IP

Maribel Ramos-Weiner| 18 de febrero de 2020

Manuel Marti 20

Manuel Martí, Head of Scripted Content Development for Latin America at Fremantle, said that it is a great challenge to be in charge of the region´s fiction area at a time when content takes greater relevance. “The new way to consume content makes the center of that business model to be content itself,” he explained.

Likewise, he estimates that in upcoming years we will witness greater strengthening of IP, as well as the commoditization of processes, with very similar production values, regardless of if they are made in Brazil, Mexico, Colombia, or Argentina.

“With Coty we believe localization is key, but stories have to have a level and quality of IP that makes them attractive for the audience of the entire world,” he said, after highlighting the weight Latinos and their productions are acquiring in the international market, after mentioning that the level of storytelling and talent involved must transform them into a product that stands out.

He also commented that there are no formulas and that is what is interesting. “I think there are many types of content and many ways to consume them. So that also opens many new possibilities even in the context of short content, with a duration of 5 and 15 minutes per episode,” he said after mentioning that he will move to Mexico in the first semester of the year. The idea is to set up a production team from Mexico for the entire region.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Videos relacionados (1)
10 de febrero de 2020

Manuel Martí de Fremantle

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.