ENGLISH

Francisco Cárdenas de LERMA/: Consumers now have more ways to connect with the content they like

Liz Unamo| July 1, 2024

Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA

For Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/, the Cannes Lions Festival was a great success, with a wide variety of activities that made it difficult to take it all in. “You feel like you’re missing out on something, which is a sign of how much there was to see and do.”

One of the key trends he observed was fear of technology. Some people are afraid of technology in some ways, while embracing it in others. “However, I think it is important to embrace technology, as it has never detracted from the value of marketing. In fact, technology can enhance marketing by providing more assets and media spaces. This makes marketing more affordable and changes the way content is created and produced.”

Consumers now have more ways to connect with content they like. “This is something brands need to adapt to. One example of how technology has changed the way people interact with content is the rise of social media. At first, it wasn’t clear how social networks would be used for advertising, but now it’s an important part of many brands’ marketing strategy.”

Brands will play an important role in the future of technology and marketing. They need to adapt to the way consumers interact with content and use technology to create engaging experiences.

“Overall, the festival was a valuable experience that provided insight into the latest trends in technology and marketing. It is important for brands to stay current on these trends in order to remain competitive.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image