Luis Guillermo Villanueva 19
SOMOS Next’s FlixLatino announced its rapid expansion across the country and enhancement of consumer marketing efforts via digital, in-store advertising, social media, and influencer outreach.
With more than 250 movies, series and documentaries originally produced in Spanish, the service is available in the platform of one’s choosing (i.e. Web, iOS, Android, ROKU, Smart TV), within the US and Puerto Rico. FlixLatino has experienced rapid growth in 2019, boasting an 89% customer retention rate for those that sign up for a trial.
According to a recent study commissioned by Deloitte, 55% of American households now subscribe to at least one streaming service, spending nearly US$2.5 billion per month. That said, there are few options geared towards the U.S. Hispanic market, which itself comprises 18% of the total American population. This in spite of Latinos over-indexing in many measures related to online video content consumption and high levels of broadband access.
“In multiple industries, disruption has come late for the Hispanic market, very much to the detriment of Latinos. For that reason, we’re thrilled to provide a quality product, with total flexibility, extremely affordable pricing and great customer service, while also helping Hispanics connect culturally with their heritage and passion points,” said Luis G. Villanueva, Chief Operating Officer of FlixLatino.
The FlixLatino movie catalog consists of contemporary theatrical releases from all over Latin America and Spain, displayed in HD quality. All movies in the catalog are carefully screened for variety in genre, country of origin and gender appeal. The company refreshes its titles monthly, with weekly premieres, and continuously adds new content to cater to subscriber demands.
