First week of FIFA World Cup Qatar 2022 delivered record viewership across Telemundo and Peacock

On the strength of compelling matchups, world-class football, and the return of the US, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms.

Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022 in the US.

Through 24 matches across its first seven days, the FIFA World Cup Qatar 2022 is averaging a Total Audience Delivery (TAD) of 2.57 million viewers across Telemundo, Peacock and Telemundo streaming platforms.

Also, Saturday’s Argentina v. Mexico averaged a TAD of 8.9 million viewers, making it the most-watched match of the tournament in Spanish and the most-watched World Cup Group Stage match in Spanish-language history.

Overall, streaming has comprised 26% of Telemundo’s total viewership for the World Cup.