Jorge Riggen Director de Filma Jalisco
Filma Jalisco, an initiative that brings together those public policies of the Jalisco government aiming to turn the state into a friendly film destination, was launched this Wednesday, March 1, during the inauguration of the XVII Canacine Convention, in Guadalajara. The call for the cash rebate, with 100 million pesos (US$5 million) of funding, opens this Friday, March 3.
Its director Jorge Riggen explained that it is about creating conditions so that everyone can come to film in the state. He mentioned the four pillars that support this public policy: Fondo Filma, Academia Filma, Eventos Filma, and Punta Filma.
The Academy is focused on developing talent to make possible the productions; Events support those meetings aimed at strengthening the industry; Punta Filma, is the development of the necessary infrastructure so that the audiovisual industry can function in the state. Some of the rules that have changed are the creation of a single box office, in order to avoid different bureaucratic institutions. He stressed that the state has a wide variety of locations and that those that are public spaces will be free or require a symbolic payment.
The Filma Fund, the most relevant pillar of the proposal and the first to take place in Mexico, has at its disposal 264 million pesos (US$13.3 million), of which 100 million pesos (US$5 million) will be cash rebates. The fund includes other programs such as investment attraction, productive chain, venture capital and script development, and ISN incentive.
“The cash rebate is a cash return equivalent to 40% in the expenses of audiovisual services and 20% in audiovisual logistics services. 90% will be allocated to large national or international companies for cinematographic projects and works, such as fiction series, documentaries and/or without a script, music videos, audiovisual advertising productions, post-production, and VFX, and 10% to small and medium-sized Jalisco’s companies presenting projects for films, fiction series, documentaries with and/or without a script, that are first works from the state,” said Riggen.
In both categories, the commercial profitability of the project, the economic and social impact, the technical assessment, and the artistic and cultural feasibility will be evaluated.
