Maxime Carboni de Euronews
For Euronews, Mexico is a key market where they promote three of its core businesses: the classic pay-TV distribution model, content syndication or collaboration, and the educational segment through its product Campus.
“These are our three core businesses and we are trying to include ad localization to the strategy in order to provide a more local user and service experience and therefore generate new revenue streams for our company and potentially for broadcasters. We want to be a one-stop independent company for news content,” said Máxime Carboni, director of International Distribution, Euronews.
For Sarah Mimouni, Distribution manager for Latin America and Out of Home (OOH), Mexico is one of the key markets in Latin America. “This is one of the few countries where we can display our channels in Spanish and English. Mainly because of the proximity to the US”. They want to continue expanding their distribution in Mexico, not only among the largest players where they already are but also with the smallest ones.
“Since last year we have been focusing a lot on content syndication or cooperation.” Euronews senses that many of the Mexican public channels are in great need of content to enrich their grid. “We have found a way to cooperate by providing them with content. We have an agreement with Channel 28 to provide news bulletins, premium programs on culture, technology, and evergreen content. This is one of the products that we are promoting. We are having more and more demand from these channels, platforms, and websites to have access to our content,” Mimouni highlighted.
Euronews also wants to promote their product Campus, devoted to universities and schools. “We want to open more alliances like the one we have with the University of Guadalajara, among other universities in Mexico. This is very important to us,” they said.
Euronews was one of the first to jump onboard AVOD through Samsung Plus in Mexico and now it’s an important area where they want to grow. “We are trying to focus on all ad-supported distribution platforms, OTT, Connected TV. In other markets, we are already in AVOD, but in Latin America, we are trying to promote it,” concluded Carboni.
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