The show kicked off with a red carpet event at 6pm and was followed by the main event, which aired from 7-11pm nationally
Estrella TV announced that the 17th edition of its Premios de la Radio beat all television networks in the Los Angeles market regardless of language. The show kicked off with a red carpet event at 6pm on Thursday November 3rd and was followed by the main event, which aired from 7-11pm nationally.
According to Nielsen Media Research, Premios de la Radio 2016 beat Univision, ABC, CW, Telemundo, Fox, CBS, NBC and UniMás across the board in primetime among Adults 18-34, 18-49 and 25-54.
With an unprecedented lineup of the hottest Latin and American superstars, Estrella TV hosted a four hour live musical extravaganza that celebrated the top recording artists in Latin music. Premios de la Radio is the only awards show in the US that recognizes and honors the importance of regional Mexican music, which according to a 2015 RIAA report on Latin music, still accounts for 48% of all Latin music sales in the US.
This year, Premios de la Radio opened with a star-studded tribute to global music icon Juan Gabriel, featuring today’s hottest Latin music acts such as Becky G, Banda El Recodo, Gerardo Ortiz, Shaila Durcal, Luis Coronel, and Roberto Tapia, to name a few. The four-hour musical show also featured never-before seen duets and first-time performances with mariachi by pop sensation Becky G and Latin heartthrob Luis Coronel.
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