Lenard Liberman, CEO, LBI Media
Estrella TV has announced that its local flagship station KRCA 62 surpassed both Univision and Telemundo as the #1 Spanish language broadcaster with Males 25-54 and tied for the #1 spot with Univision in the Males 18-49 demographic in primetime during February Sweeps in the Los Angeles market, according to Nielsen.
“We are extremely pleased with our KRCA 62 station’s performance in the Los Angeles market. Our original and dynamic programming, combined with our top of the line, award-winning local newscasts proves that the Latino community in Southern California has choices when it comes to Spanish language entertainment and top quality news programming,” stated Lenard Liberman, CEO, LBI Media, parent company to Estrella TV.
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