U.S. HISPANIC
Estrella TV expands access to its content
Miryana Márquez| 26 de marzo de 2020
Peter Markham LBI
Estrella Media announced that all DIRECTV and U-verse TV subscribers will be provided free access to EstrellaTV for 60 days, effective immediately, if not already in their programming package.
EstrellaTV is an essential news and entertainment source for the U.S. Hispanic community. As a result of the COVID-19 pandemic, it recently expanded its news operations both nationally and locally. In addition, to its long-standing morning, evening and late-night news programs, EstrellaTV has added four new national newscasts dedicated to COVID-19 coverage. This is supported by extensive daily news content across all its radio and digital media platforms.
“We are excited to offer Estrella TV for free to all DIRECTV and U-verse TV customers who do not currently have our programming in their package. This will provide more people with access to our extensive local and national newscasts, as well as our exclusive entertainment programming,” commented Peter Markham, CEO of Estrella Media. “We are committed to serving the community and ensuring our viewers have the critical information they need during this pandemic.”
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