Lenard Liberman, CEO, LBI Media, Inc
LBI Media, Inc., announced today that its Estrella TV Network continues delivering growth nationally among Hispanic millennial adults and men during the fall television season.
Estrella TV delivered growth among Adults 18-49 and Men 18-49, Adults 25-54 and Men 25-54 against its Spanish language broadcast network competitors during Early Fringe, according to Nielsen National TV View report.
It was also ranked #3 in the 10-11pm hour across key demographics during the fall season, outranking Univision’s UniMas television network.
“Our continued growth among Hispanic millennials is a strong validation of the precise creative direction and type of programming Estrella TV has been developing for the past eighteen years. We are encouraged by this growth and are confident in the programming model that we have developed, which caters to today’s Hispanic viewer living in the US,” said Lenard Liberman, CEO, LBI Media, Inc.
The most significant growth among millennial Adults 18-34 was with the shows: iTestigo, +40%; En Vivo, +56% and Tumbaburros, +46%.
Estrella TV grows distribution by taking over MundoMax markets in Fresno and Ft. Myers
Estrella TV’s Premios de la Radio 2016 beats all TV networks in LA regardless of language
Estrella TV launches game show Tumba Burros and the late nigh El Show de Franco Escamilla
Estrella TV experienced a 20% growth in ratings in prime time among Adults 18-34 during this summer
