Award winner, Gerardo Ortiz
Estrella TVs 14th annual Premios De La Radio emerged as the most viewed program to date and propelled the broadcast network to its highest rated prime time performance since its launch four years ago. Estrella TV was #3 from 7p to 10p and #2 from 10p to 11p, beating Telemundo. Broadcasting live from the Dolby Theater in Los Angeles on Thursday November 14th, Premios De La Radio delivered 732,000 Persons 2+, 444,000 Persons 18-49, 231,000 Persons 18-34, and 423,000 Persons 25-54. Estrella TV finished the night ranked #3 from 7-11pm among all demos (HH, P/M/F 18-34, 18-49, 25-54 and 2+). Thats 47% growth in the Adults 18-49 demo and 60% growth in the Adults 25-54 demo from the 2012 awards show broadcast.We are thrilled by the record-breaking ratings performance of Premios De La Radio and the history-making impact the telecast had on the entire evening. The results of the evening underscore Estrella TVs continued commitment to 100% original programming for US Hispanics. Overtaking Telemundo in the ratings was history-making and speaks to the tremendous brand and distribution Estrella TV has created, said Judy Kenny, executive vice president, Network Sales & Marketing.
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