U.S. HISPANIC

Esports: How to generate a sustainable business model

Maribel Ramos-Weiner| 12 de noviembre de 2020

Iris Córdoba

In the context of the first Esports Talks AMC Networks International – Latin America: Introduction to the World of Esports webinar, Iris Córdoba, General Director of Global Sports Innovation Center (GSIC) powered by Microsoft, the huge challenge of esports is how to monetize and give profitability to sponsoring brands. Another is how to use tech solutions and apps to connect and interact even more with fans.

Today, the esports ecosystem, according to Córdoba, is made up mainly of publishers; players, championship organizers, viewers, and the sponsor who nowadays finances 75% of the business and enabled professionalization with the emergence of leagues, great tournaments, and players with big contracts. There are even academies and university dorms for esports players.

“This is very positive because it generates employment and income. The challenge is how to generate a sustainable business model,” she said.

Brands challenge, according to Córdoba, is adapting to audiences and their consumption mechanisms, and that is why they are constantly testing new things.

“You cannot copy what traditional sports do, and that is why it is necessary to talk to viewers and players and align the brands´ expectations with what truly happens in esports,” she added.

Regarding expectations for 2021, she commented that sponsors are more cautious due to the consequences of the pandemic and that is why no one knows what will happen with those investments.

First Esports Talks webinar

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.