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ESPN Deportes announces sponsor lineup for Nación ESPN

Maribel Ramos-Weiner| February 3, 2011

ESPN Deportes announces sponsor lineup for Nación ESPN

ESPN Deportes announced a strong list of sponsors for the network’s upcoming sports and entertainment show Nación ESPN.Modeled after ESPN’s hugely popular SportsNation talk show, Nación ESPN is set to premiere on Monday, Feb. 14 at 10pm. This is ESPN Deportes’ first program to be produced from ESPN’s new studios at L.A. Live in Los Angeles.In a unique multimedia deal, Toyota has signed on as the show’s presenting sponsor, paralleling the automaker’s relationship with ESPN’s SportsNation.Farmers Insurance, Burger King, AT&T and Miller Lite also have joined the list of official sponsors with unique integrations in the hour-long weekday program.Each partner will have individualized programming content, seamlessly integrating the brands into Nación ESPN across multiple platforms“We are thrilled that Toyota, Farmers Insurance, Burger King, AT&T and Miller Lite have signed on with ESPN Deportes on the launch of Nación ESPN. By working together we will provide our advertisers with access and interaction with Hispanic sports fans in a unique format that entertains and informs,” said Lino García, General Manager of ESPN Deportes.The show will be hosted by two of ESPN Deportes’ most recognized sports journalists: Adriana Monsalve (former anchor of SportsCenter) and Mexican sports journalist, David Faitelson (Cronómetro, Fútbol picante).

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