Freddy Rolón, VP and general manager of ESPN Deportes
ESPN Deportes goes into the annual Upfronts running at the speed of live and underscoring the importance of maximizing ESPNs vast portfolio of live events and content shared between ESPN and ESPN Deportes to continue developing the U.S. Hispanic audience. Freddy Rolón, VP and general manager of ESPN Deportes and John Fitzgerald, VP of Multicultural Ad Sales, chatted with Front Row about ESPNs approach in serving Hispanics and whats coming next year for fans and advertisers. ESPN Deportes was incorporated into ESPNs Upfront instead of hosting its own event. In our multicultural approach, reaching the total Hispanic is a big priority, and Deportes is an essential part of these efforts. ESPN and ESPN Deportes are working closer than ever in better serving the young, more acculturated Hispanic audience that goes back and forth between Spanish and English, said Fitzgerald. Our focus next year will be the power of live events. We want to make sure we are maximizing ESPNs vast portfolio of live events and content shared between ESPN and ESPN Deportes to continue developing U.S. Hispanic audiences. We have an unmatched lineup of diverse programming next year that will allow us to do this, including the return of the World Baseball Classic on ESPN Deportes and the Monday Night Football game from Mexico City, added Rolón.Some of the live sports programming for the Hispanic fans in 2016-17 on ESPN and ESPN Deportes are UEFA EURO 2016, World Baseball Classic, NFL Including the Monday Night Football Game from Mexico, MLB Regular Season & Home Run Derby, NBA Including The Finals, UEFA Champions League, International Champions Cup, and College Football Playoff.
ESPN Deportes available in HD to DishLATINO subscribers ahead of Super Bowl 50
Twelve executives to receive 2014 Multicultural TV Leadership Awards
ESPN Deportes renews and expands coverage of Liga MX matches
Freddy Rolón appointed VP of ESPN Deportes Programming and Business Initiatives
