ENGLISH

Ella partners with Girl Scouts of the USA recognizing the organization’s campaign Juntos por Ella

May 22, 2012

Anna María Chávez, CEO of Girl Scouts of the USA and Marcello Coltro, EVP and CMO for MGM Networks Latin America

The Spanish-language women’s lifestyle and entertainment channel targeting US Hispanic viewers Ella has launched a media partnership with the Girl Scouts of the USA in order to emphasize the importance of the Girl Scouts of the USA’s multi-year campaign, Juntos por Ella. “Part of our mission is to become a socially relevant pay-tv channel, oriented to the community by using our on-air and digital platforms to shine light on important organizations such as the Girl Scouts of the USA, that help to empower US Hispanic women of all ages” said Marcello Coltro, executive VP and CMO for MGM Networks Latin America. “Girl Scouts reaches out to 3.2 million girls and adult members, and today more than 50 million women in the US are Girl Scout alumni who have been positively influenced by the organization”.Ella will develop public service announcements entitled Historias de Éxito featuring the organization’s first Hispanic CEO, Anna María Chávez, along with other members of top Hispanic DMAs.“As an aspirational women’s channel that is a conduit to the US Hispanic population, channel Ella would like to honor these amazing women in their continued contribution to the mission of creating girls of courage, confidence and character, who make the world a better place” said Roy Meyeringh, director of US Affiliate Sales for channel Ella.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image