U.S. HISPANIC
Elisa Salinas, TV Azteca: Lo que Callamos las Mujeres made me a women’s rights activist
Miryana Márquez| 24 de marzo de 2023
Elisa Salinas TV Azteca
With 23 years on the air, Lo que Callamos las Mujeres has become one of the emblematic episodics on TV Azteca, but also on Mexican open TV. Its creator Elisa Salinas, spoke exclusively with PRODU about its return after six years of not recording new episodes. Now the show will be focused on today’s women’s reality.
“This program renews itself, because it is a reflection of society and now in the era of Me too and social networks, imagine what Lo que Callamos las Mujeres is like. Now we have new problems, the same old problems, women are looked at in a different way and they have changed. Indeed, the leading character of my program changed completely,” commented Salinas.
The businesswoman also recalled that during those year the project change to Mujeres Rompiendo el Silencio, just at the moment when the feminist movement became more visible; however, “it is a very peculiar product because it has never been off the air, it continues to be watched throughout Latin America and on TV Azteca itself, despite the fact that in the last six years there has not been any new episode. It is a project made with the heart, which was intended to help, to put on the table avoided issues and to become a forum for women who had no voice; a show beyond entertainment and that same approach was what kept it alive all these years.”
One of the objectives of the show – she said – is taking those issues that would seem uncomfortable, and putting them on the table in a very natural and inclusive way, using current expressions that are very popular now, and that the program has been pushing to normalize for many years. “The TV opportunity I had with Lo que Callamos las Mujeres made me an activist for women’s rights.”
She highlighted the joint work with fellow producer Ana Celia Urquidi, considering it a good omen, as they are two women from the industry making a program that has transcended time and borders. “She is a woman with a great vision and knowledge of the business, as well as committed to the feminist cause. We have the veterans of Lo que Callamos la Mujeres and the contribution of new, young people, we have female writers (before we had many men).”
She added that her return occurred after the invitation of Ricardo Salinas Pliego, founder and president of Grupo Salinas, and considering it her product “with meaning”, and with a purpose.
She said that she is no longer part of Corazón Films after selling her part of the company, and now she is dedicated to real estate projects: “Now I am at a time where I can combine the two things I like, entrepreneurship and production.”
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Elisa Salinas, productora ejecutiva de Lo que callamos las mujeres