Recent data shows that over 84% of Latin Americans and 59% of Hispanics prefer CTV over traditional TV
ElementalTV has finalized a strategic partnership with Spanglish Movies to create Spanglish Audiences, a Connected TV (CTV) technological solution designed to expand the reach and effectiveness of advertisers among Hispanic and Latin American viewers on a large scale.
Spanglish Audiences offers Fortune 500 brands, agencies, and programmatic Supply Side Platforms (SSPs) the ability to reach the growing segment of Hispanic viewers through precise ad targeting based on audience interests and behaviors, overcoming the limitations of traditional CTV audience packages.
Spanglish Audiences leverages ElementalTV’s SmartCuration platform, allowing advertisers to deliver culturally relevant messages to the right audience at the right time, ensuring maximum impact and ROI.
Hispanics are the largest minority in the US, representing 20% of the total US population. This influential audience is growing, and content consumption habits indicate an increasing preference for digital content. Recent data shows that over 84% of Latin Americans and 59% of Hispanics prefer CTV over traditional TV.
TWO-YEAR COLLABORATION
Albert Yu, Chief Revenue Officer of ElementalTV, recalls that they have already had two years of collaboration with Spanglish Movies united by a common goal: reaching US Hispanic and Latin American audiences through advanced CTV solutions.
“Despite the growing influence of Hispanic consumers, advertisers have difficulty connecting with Hispanic audiences due to a lack of comprehensive data, resulting in ineffective campaigns. With ElementalTV’s SmartCuration technology, we are ready to elevate Spanglish’s inventory, providing advertisers with a spectrum of premium inventory packages, contextually relevant and enriched with a deep understanding of the audience,” explained Yu.
“We are excited about this strategic partnership with ElementalTV to offer Spanglish Audiences, a transformative initiative ready to redefine how advertisers connect with Hispanic and Latin American communities,” said Gustavo Aparicio, CEO of Spanglish Movies.
Aparicio explains that by combining ElementalTV’s AI-driven curation with Spanglish Movies’ targeted reach, “we are not only bridging the gap between content and viewer, but we are also creating an innovative new solution for advertisers to engage with a key demographic that will represent over US$2.5 trillion in purchasing power by 2025. This is not an evolution; it is a revolution in targeting precision and cultural resonance in the digital advertising landscape.”
INVENTORY REACH
Asked about the potential growth of advertising investment derived from the use of Spanglish Audiences, Aparicio mentioned that by 2024, they project their inventory will reach 80 million requests per day, “effectively doubling our current capacity.” He said this is attributed to two key factors: better content and increased viewing time.
He added that in addition to overall inventory growth, they anticipate a substantial increase in political advertising during the second half of 2024. “With the upcoming election season, we expect political ad spending to grow in double digits. To capitalize on this opportunity, we have optimized Spanglish Audiences to accommodate the growing demand and ensure a seamless experience for both advertisers and viewers,” he commented.
BENEFITS OF STRATEGIC ALLIANCE
Aparicio highlighted that Spanglish Movies, as a leader in Spanish-language film exhibitions, maintains strong relationships with leading filmmakers. “These connections allow the company to create premium and branded content,” he notes.
He added that ElementalTV “has been a pioneer in CTV advertising technology for many years. The company brings extensive experience and advanced capabilities to the partnership.”
The combination of Spanglish Movies’ content creation expertise and ElementalTV’s technological prowess offers “a unique and compelling value proposition for advertisers looking to reach audiences through CTV platforms,” emphasized Aparicio.
CURRENT SOLUTION PARTNERS
Aparicio mentioned that the current partners are Pubmatic, LG, HCode, Cadent, Colossus, Sonobi, BeachFront, eModo, Nexxen, and Media Sense. “We are rapidly expanding our network and adding approximately one new partner every week. Through our extensive partnerships, our content is distributed and accessible on virtually all OTT platforms within the CTV ecosystem,” he concluded.
For more info. corporate@spanglishmovies.com
