Austin Mayor Lee Leffingwell and Robert Rodríguez, founder and Chairman of El Rey Network
El Rey Network executives announced that Austin, Texas will be home to the production and corporate headquarters for the new English-language cable network founded by filmmaker Robert Rodríguez. This signifies the first time a general entertainment network will have a formal production home in the state and signifies a major milestone in the history of Texas television and film production. In addition to establishing its primary production and corporate headquarters in Austin, El Rey Network will film a wide range of scripted and unscripted content in the state, including the network’s first scripted original, From Dusk Till Dawn: The Series which celebrated its premiere at Austins SXSW and debuted on the cable channel on March 11, 2014. The series was recently renewed for a second season and will begin shooting in Austin later this year. Rodríguez joined forces with FactoryMade Ventures co-founders John Fogelman and Cristina Patwa and, with Univision Networks & Studios, Inc., launched El Rey Network which unites the most culturally diverse generation in the history of television. Over the next 10 years, El Rey Network projects investing approximately $1.5 billion and is currently available to over 40 million homes in the U.S. In addition, the network’s content will be seen globally in more than 100 territories. El Reys choice of Texas highlights and accentuates Texas identity as a beacon state for American Latino culture and entertainment. Rodríguez, whose own Troublemaker Studios has been based in Austin since 1998, said: “As a filmmaker and founder of El Rey Network, I can’t imagine a more iconic and inspiring location for our production headquarters or for the filming of our upcoming projects.”
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