ENGLISH

El Mall: With Gossip Girl Acapulco we look to attract young viewers back to broadcast TV, and plan to continue original production

Maribel Ramos-Weiner| November 14, 2013

Andrés Tovar and Juan Pablo Ybarra, executive producers and Melissa Palazuelos, screenplay writer at El Mall

Andrés Tovar, Executive Producer of El Mall, spoke with PRODU about the broadcast premiere of the series Gossip Girl Acapulco this Monday 11th at 10pm in the PM block of Televisa’s Canal Cinco. It seeks to attract a younger audience and plans to continue producing high-quality local series.“We did really well on pay-TV, and now that Latino content is hot in the U.S., we’ve also done well on UniMás. This motivates us to continue producing this type of content to attract the younger audience back to Canal Cinco. Otherwise, we’ll have to continue consuming dubbed series from the U.S. and even some from Colombia,” said Tovar.For him, it’s necessary to offer something additional for those who already watched it on pay-TV. To this end, they will offer in commercial time on PM, exclusive behind-the-scenes content, and special and deleted scenes. Being a series that deals with the digital world and social networks, Tovar also said it will have content exclusive to these media, “through a heavy promotional effort we’ll be pushing virally during the launch of Canal Cinco.”Finally, he announced the script for the second season is in the works, and that shooting will start in February of 2014. I will take about four months and will feature special guests and will have technical and editorial improvements as a result from the lessons learned on the first season.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image