ENGLISH

Eileen Piñeiro of Discovery: Our greatest differentiator is the ability to offer high-quality programs

Maribel Ramos-Weiner| February 28, 2012

Eileen Piñeiro, US Hispanic Content director, Discovery Networks Latin America/US Hispanic

In our case, our greatest differentiator has been the ability to offer our audience high-quality programs with interesting but also entertaining topics. Discovery en Español is the Spanish voice of Discovery, a leading worldwide channel with programming in the areas of science, technology, world cultures, history, nature, wildlife and real-life dramas. Based on the strength and leadership of our portfolio, we bring audiences a unique experience that combines the best of Discovery Networks with magnificent original productions about issues of interest to the U.S. Hispanic audience. Our programming strategy has been very effective. In 2010, Discovery en Español achieved record results with double-digit growth. 2011 was another winning year, with a solid performance that positioned Discovery en Español as the second most watched Hispanic Pay TV channel for the third year in a row across all major demographic groups.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image