Douglas Darfield
Telemundo Media announced that Douglas Darfield has been named to the newly-created position of executive vice president of Research and Strategic Insights. A veteran media researcher, Darfield will start in March and report to Jacqueline Hernández, Chief Operating Officer at Telemundo Media, and Tony Cardinale, executive vice president, Brand Planning and Strategic Insights, Entertainment & Digital Networks and Integrated Media, NBCUniversal. In his new role, Darfield will synthesize all consumer, media and marketplace intelligence into strategic recommendations for Telemundo Media leadership. He will manage all phases of research and insights production, and represent the voice of the consumer to help drive the programming, marketing and scheduling strategies. In addition, he will oversee a team of 15 researchers based in Hialeah, FL and New York City. As a research-focused media organization operating in a high-growth market, his expertise is extremely valuable to help us better serve our clients and strategically drive our decision-making process at critical time in our industry, commented Hernández.With over two decades of research experience, Darfield served since 2007 as SVP of Multicultural Measurement at The Nielsen Company.
