Doritos brings back its iconic Crash the Super Bowl contest and encourages fans and critics alike to shoot their shot to have their commercial aired during Super Bowl LIX
The millions who watch the Super Bowl have one thing in common each year: they all think they can make better commercials than the advertisers. This year, Doritos is clapping back with a bold, yet simple challenge: Prove it! Unleash your creativity and love for Doritos by creating a better ad than Doritos ever could.
Truly putting its brand in the hands of the fans, critics and creatives, Doritos is officially bringing back its groundbreaking Crash the Super Bowl contest. Those bold enough to enter will have the chance for their ad to be aired during the Big Game and win $1 million.
“When Doritos originally launched this campaign nearly 20 years ago, it was the first of its kind, giving fans previously unheard-of creative control and ownership of our brand – and on the biggest advertising stage of the year,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “We still firmly believe that the best ideas arise when we are willing to be bold, take risks and champion our fans. Now that our fans have more access than ever to creative and ad-making tools, we can’t wait to see what they have up their sleeves.”
During its 10-year run from 2006-2016, fans who entered the Doritos Crash the Super Bowl campaign created some of the most memorable and talked about Super Bowl ads of all time. The ads broke into USA TODAY Ad Meter’s top five commercials every single year, ranking number one four times, and some creators went on to become industry professionals.
