Our goal during LA Screenings is to formalize agreements with our clients and help them meet their content or factual needs through the vast variety of programs available in Discovery´s sales program. Our advantage is that we have multiple sub-genres within the factual genre (lifestyles, health, animals and nature, science, history, among others), making us attractive for a big group of purchasers, told PRODU Elliot Wagner, Program Sales VP at Discovery Communications.Some of the spaces they are bringing to the market are The Vatican (1×60), Big Brain Theory (8×60); Life Force (12×60′), Wild Frank in Brazil, among others. Regarding the OTT area buyers, Wagner expressed that the OTT landscape is evolving rapidly and as a company we are constantly evaluating opportunities that align with our multi-platform strategy, he indicated.
