Medium
Beginning on Monday, October 7th, Colombian audiences will get to enjoy new programming on Canal 1 featuring some of Discovery’s real-life shows over-the-air, marking the first time Discovery content will be available on broadcast television in Colombia.
The new programming block, dubbed Zona Discovery, will air Monday through Friday from 12:30pm to 2pm and will feature popular shows like The Medium from TLC, and My 600-lb Life, from Discovery.
On October 19, the block will expand to weekends, when Canal 1 will premiere the highly popular Investigation Discovery shows Web of Lies and Your Worst Nightmare from 2pm to 4pm on Saturdays and Sundays.
“We are thrilled to bring these highly captivating shows from the global entertainment powerhouse Discovery to a large audience beyond the reach of pay-TV alone. We will also bring superior insights into Discovery’s powerful analytical tools to help clients sell effectively to even more of the Colombian market. We look forward to combining our talent and strengths to better serve advertisers and viewers alike,” said Canal 1 president Ramiro Avendaño.
“We are very pleased with this partnership, as it highlights the great value of our pay-tv content and will allow us to delight the audience of Canal 1 with a sample of our real-life stories”, said Carolina Angarita Barrientos, general manager of Discovery Colombia.
