ENGLISH

Discovery Mexico: In six months and thanks to our vision of the industry, the Discovery brand is 30% above the nearest competitor

Maribel Ramos-Weiner| December 5, 2014

Gerardo López estará basado en el DF

After his recent appointment as VP of Content of Discovery Networks Mexico, Gerardo López Gallo spoke to PRODU about the challenges he faces in the country, as well as the new projects the company will be focusing on next year. These include placing abroad locally produced original content such as Mexicánicos in the U.S. Hispanic market, unifying the regional offices in Mexico, and the production of pilots in different genres such as adventure and mystery.“Moving to Mexico was an important decision because I lived in the U.S. for 15 years and came back because of the opportunity with Discovery and my family. It has been a challenge because we changed the way Discovery operated: too centralized from Miami and has become more regional. We’ve produced things like Mexicánicos, Celebrando México so that people can connect,” said López Gallo.He said local production and the regionalization of content have allowed the brand to experience in the last six months, “a growth of 30% above the nearest competitor. The results respond to the vision of providing the Mexican audience content they can connect with, of focusing our screen on them.”He said that a visit to one of the regional offices in Mexico yielded interesting results, where 2015 will see the production of pilots of different genres in addition to cars, mystery and adventure. “We want to continue bringing and developing content in Mexico,” added López Gallo.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)