Discovery Latin America/US Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery US Hispanic.
In his new role, Tardio is charged with strategic oversight of all sales efforts for the company’s portfolio of Spanish-language offerings, including Discovery en Español, Discovery Familia, as well as all digital media properties. He will continue to be based in New York and report to Allan Navarrete, EVP, head of Distribution/GM US Hispanic.
Tardio is also responsible for developing all upfront strategies for the company’s Hispanic networks and leads a talented team of executives across the country who add value to the market with innovative solutions for meeting the needs of clients.
“David’s sharp business acumen and tremendous vision have helped USH attain new heights since he joined the company in 2006. His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market,” said Navarrete.
An 11-year Discovery veteran, Tardio has played an instrumental role in driving Discovery’s U.S. Hispanic portfolio to surpass its business objectives and increase advertising revenue year over year.
Discovery US Hispanic announced its Upfront slate for 2016-2017
Discovery US Hispanic offer original solutions for advertisers
