ENGLISH

Discovery Familia will reach 4 million Hispanic homes by year’s end

Maribel Ramos-Weiner| June 24, 2011

Eileen Piñeiro, director of Marketing & Communications of Discovery Networks Latin America US Hispanic

(Maribel Ramos-Weiner). The two channels Discovery US Hispanic Group offers to Hispanics in the U.S. are performing well: over the past two years Discovery en Español has been the second most viewed channel in Hispanic pay-TV, and Discovery Familia expects to reach four million homes by the end of the year.“Discovery Familia is doing quite well in terms of distribution. In the past two months we’ve launched in Boston, Las Vegas, Florida, and Dallas through several cable operators, among them Time Warner, Comcast, and Cox. We’re on track to reach four million homes by year’s end,” said to PRODU Eileen Piñeiro, director of Marketing & Communications of Discovery Networks Latin America US Hispanic.In terms of original productions, Piñeiro said that in the fourth quarter of this year, Discovery en Español will premiere La ley del miedo, a documentary on the Arizona immigration law a year later. The channel will also premiere the six-episode miniseries 2111, which portrays how the main cities in Latin America, such as Rio de Janeiro, Bogota, and Mexico City, would look in the year 2111.Regarding new platforms, she said: “We are integrating through different means. We have VOD, TV Everywhere, and we reach bloggers. Especially with Discovery Familia, we are well connected with moms, who have become our brand warriors. We are focused on the digital field and we will soon announce new projects.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image