The new on-air personality and graphics intend to create an experience for the viewers, converting them from spectators to part of the action
Discovery en Español has announced that its brand will be undergoing a makeover and on-air redesign. The new on-air personality and graphics intend to create an experience for the viewers, converting them from spectators to part of the action. Todays viewers want to feel like they are part of something. With the introduction of our new on-air look we are not just inviting people to watch a show said Gabriela Woodman, Creative Director, Discovery Networks Latin America, U.S. Hispanic. We are asking them to experience life with us. It is no longer a matter of satisfying curiosity. We want to ignite it. Before the new brand identity we would show you a beautiful shark jumping out of the ocean, now we are going to show you its teeth.Aside from the new design, the network is also introducing nine new series and more than 20 premiering specials including the Titanic 100 year anniversary and Egypt Week.
