U.S. HISPANIC

Demand for content has increased with streaming

Maribel Ramos-Weiner| 24 de julio de 2020

Vanessa Rosas de Blim

“The multifaceted nature of TV today is the result of the rapid evolution of technology,” assured Vanessa Rosas, Head of blim TV, on the Guía OTT & VOD de PRODU (PRODU OTT & VOD GUIDE).

In her opinion, this does not mean that the Internet or digital are “winning” TV, but that now, it is present on multiple devices, allowing consumer habits to evolve, and at the same time, influencing the current business models and offers, ultimately benefiting audiences, by generating more and better content.

“There is no doubt that demand for content has grown enormously after the launch of streaming platforms because now, they give users the opportunity to watch content on-demand, when they want and on the device of their preference. The audience changed and our lives did, too. That is why we needed a TV to adapt”.

Likewise, he added that content production companies quintessentially, worldwide, have focused on launching and strengthening their digital platforms, as well as on new exhibition and monetization windows; many times focusing on very specific targets. “In this sense, niche platforms are positioning themselves strongly, because they offer very specific contents with which those audiences connect and adopt them in a much more intimate way than in the case of other platforms with offers of diverse nature”.

Read the entire statement on the Guía OTT & VOD de PRODU (PRODU OTT & VOD GUIDE)

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
Videos relacionados (2)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.