U.S. HISPANIC

Demand for content has increased with streaming

Maribel Ramos-Weiner| 24 de julio de 2020

Vanessa Rosas de Blim

“The multifaceted nature of TV today is the result of the rapid evolution of technology,” assured Vanessa Rosas, Head of blim TV, on the Guía OTT & VOD de PRODU (PRODU OTT & VOD GUIDE).

In her opinion, this does not mean that the Internet or digital are “winning” TV, but that now, it is present on multiple devices, allowing consumer habits to evolve, and at the same time, influencing the current business models and offers, ultimately benefiting audiences, by generating more and better content.

“There is no doubt that demand for content has grown enormously after the launch of streaming platforms because now, they give users the opportunity to watch content on-demand, when they want and on the device of their preference. The audience changed and our lives did, too. That is why we needed a TV to adapt”.

Likewise, he added that content production companies quintessentially, worldwide, have focused on launching and strengthening their digital platforms, as well as on new exhibition and monetization windows; many times focusing on very specific targets. “In this sense, niche platforms are positioning themselves strongly, because they offer very specific contents with which those audiences connect and adopt them in a much more intimate way than in the case of other platforms with offers of diverse nature”.

Read the entire statement on the Guía OTT & VOD de PRODU (PRODU OTT & VOD GUIDE)

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Videos relacionados (2)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.