Lucía Rodríguez, director of Hispanic Marketing, Central Division, at Comcast
Comcast Atlanta announced the launch of new MultiLatino packages that will further expand entertainment options available to Atlantas Hispanic subscribers. The MultiLatino Packages consist of more than 55 broadcast, music and movie channel options in Spanish including six newly added networks: HTV Música, Infinito, Videorola, TBN Enlace, La Familia, and Discovery Familia. Atlanta boasts one of the fastest growing Hispanic communities in the nation and for Comcast it is important to respond to the changing needs of this community. We will not only continue to expand our multicultural lineup, but will also offer more value and choices on programming that matter most to them both on TV, On Demand and online, said Lucía Rodríguez, director of Hispanic Marketing, Central Division, at Comcast.The packages also come with access to Xfinity On Demand service, which provides customers with the flexibility to watch their favorite programming anytime and the ability to pause, fast forward and rewind. Xfinity On Demand offers over 65,000 Spanish and English programming choices on television and online.
