ENGLISH

Comarex: For the non linear buyer, exclusiveness is increasingly important

Maribel Ramos-Weiner| September 18, 2015

Tanto Amor (120×60´) heads the TV Azteca-Comarex for this Mipcom. This novela, together with Así en el Barrio Como en el Cielo (120×60´), Olvidé que te Quería (80×60´) y UEPA: Un Escenario para el Amor (120×60’), have been successfully sold in the international market this year.Tanto Amor, produced by Rita Fusaro, is the remake of Con Toda el Alma from 1996. “It is a proven and modernized book” said Marcel Vinay Jr., Comarex CEO. It is the story of two brothers challenged by love, starring Melissa Barrera and Leonardo García.While most buyers are looking for good, well-told stories and programs that entertain the audience, Marcel Vinay Jr. mentioned that currently there are two types of buyers: the linear one and the nonlinear one. “The linear buyer is seeking programming that makes the TV viewer watch the screen on a daily basis, such as telenovelas and live events. The nonlinear buyer seeks to help people access different and exclusive proposals, to the catch up of titles aired on linear channels and contents that are making noise at a marketing level. For the nonlinear buyer, exclusiveness is increasingly important and it also offers the advantage of being able to attack different niches”, stated the executive. Regarding entertainment formats, Comarex continues to boost La Academia Kids (17 weeks). “It is a format that is still successful in southeast Asia and in Latin American countries”, emphasized Vinay Jr.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image