U.S. HISPANIC
CNN en Español launches anti-discrimination campaign Proyecto Ser Humano
Maribel Ramos-Weiner| 2 de abril de 2019
Mario Kreutzberger
In April, CNN en Español launches its multi-platform anti-discrimination campaign called Proyecto Ser Humano (The Humanity Project).
“Our mission is to objectively showcase the issues, provide context and highlight efforts by individuals, organizations, businesses, and governments to help overcome discrimination of all forms. CNN en Español will step in and shed a brighter light on the fight for greater inclusion, anti-discrimination and social justice. The Proyecto Ser Humano special program will share the unique stories of individuals who have encountered discrimination and how these people were resilient in the face of adversity” said Cynthia Hudson, SVP & general manager & Hispanic Strategy for CNN in the United States.
On Sunday, April 7th, the network launches this initiative with a special at 8pm EST hosted by Juan Carlos López, the political director and anchor of DirectoUSA/Choque de Opiniones, and María Alejandra Requena, the anchor of Panorama Mundial.
Some of the personalities joining the special are: Mario Kreutzberger, International media icon, better known as “Don Francisco”; Emilio Estefan, renowned music, television and film producer who has been instrumental in paving the path for Latino artists including his wife, Gloria Estefan, as well as Shakira, Ricky Martin, Jennifer López, Marc Anthony and Jon Secada; Reyna Grande, Mexican American author and recipient of the 2015 Luis Leal Award for Distinction in Chicano/Latino Literature; Odilia Romero, indigenous rights activist; Mayor Francis Suárez, American attorney and the 33rd mayor of Miami; Eduardo Padrón, president of Miami Dade College (MDC); Modesto Lacén, Puerto Rican actor and, Marcelina Bautista, advocate for Domestic workers in Latin America.
Emilio Estefan produced The Humanity Project’s official theme song. It was written in collaboration with Peruvian singer-songwriter Gian Marco and will be performed by the three-time Latin Grammy Award winner.
In support of this initiative, CNN en Español commissioned Chicana artist Emilia Cruz to create an original art piece to celebrate diversity.
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