U.S. HISPANIC

CNN en Español: Focused on the opportunities there are for clients on all our platforms

Maribel Ramos-Weiner| 23 de abril de 2019

Cynthia Hudson CNNE3

In this Upfronts season, CNN en Español explores the use of data as a tool to reach the different consumers that interact with the channel through their multiple platforms, whether they are digital, mobile, TV and even radio in Argentina.

“It is a year in which we are focusing on the opportunities that exist for our clients to be with us and our audiences in everything that CNN means,” expressed Cynthia Hudson, senior VP and General Manager of CNN en Español and of Hispanic Strategy for CNN in the US.

To take the message to their clients, the signal used the leverage of breakfast-conferences made in combination with the group Portada in the cities of Los Angeles, New York and finishing in Miami.

An important part of the signal´s Upfront this year is the campaign Proyecto Ser Humano.

“It was very important to create a space where these stories could be told, to think if we were treating our neighbor in a dignified way. It is a very nice project that will have several stages: the first was the special we launched on April 7 with different guests speaking of all the topics: discrimination against the LGBTQ community, against the disabled, gender or race discrimination, as well, but there is more,” explained Hudson.

As part of the initiative, CNNE worked with the musician and producer Emilio Estefan and the Peruvian singer and composer Gian Marco to create the hymn for the campaign.

Watch the presentation of CNNE´s 2019 Upfront offer

Watch hymn of Proyecto Ser Humano

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.