U.S. HISPANIC
Cisneros Media: Venevisión USA progresses in distribution, original production and sales
Maribel Ramos-Weiner| 3 de agosto de 2018
Blum Cisneros
Two years after launching in US Hispanic, the Cisneros signal Venevisión USA progresses in original production and distribution and began commercialization of their advertising spaces three months ago
“Venevisión USA has existed for less than two years and we are extremely happy because today we have distribution on several platforms: DIRECTV on the channel 409, on DIRECTV Now, on the Cox Latino Pack and on Altice’s Spectrum,” said Jonathan Blum, president of Cisneros Media, during the cocktail party for the presentation of the channel’s original new original productions.
Blum said they are celebrating that, for the first time, the channel is launching original productions from Monday to Sunday. These contents are El Chateo conducted by Doctor Samar Yorde, Más de Ti, presented by Harry Levy, the series made especially for the Hispanic market, Mary for Major, and Mas Allá de la Belleza“ that marks the start of the 2018 beauty season,” he commented.
“We realize that Venevision is a channel for all the Hispanics in the US. We have a programming library that was made for the entire population. We are very happy because the advertising community has been very receptive. It has been a positive balance of this year and a half,” he added.
Also present at the event were Harry Levy and Samar Yorde, the hosts of Más de Ti and El Chateo, produced at Cisneros Studios in Miami.
“Mas de Ti is an interview program. The idea is for it to be a trip in three phases of the life of the interviewed guest. We have had singers, actors, celebrities, and influencers, who are so attractive nowadays on social networks. The first program that was launched was with Raúl González, an entertainer who has been on the screens of the most important Spanish-language screens in the US,” said Levy.
“El Chateois an interview program that covers diverse current-event topics that interest women, such as health, sexuality, beauty, rejuvenation, family, ventures, feminism, immigration topics, everything that any modern woman would like to learn and be able to apply to her everyday life,” expressed Yorde.
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