Jonathan Blum de Cisneros Media
Thanks to the greater demand for content both on linear TV (pay and open TV) and digital platforms, Cisneros Media has placed content on several screens.
“The amount of content we have been freeing on digital platforms, whether Facebook Watch, Prime Video de Amazon, YouTube, and YouTube Kids, has increased and on each one of the platforms, we have gradually placed products for the different targets,” comments Jonathan Blum, president of Cisneros Media.
This is the case of A Que Te Ríes, Qué Locura and astrology products on Facebook Watch; Súper Genios (two episodes per day) on YouTube Kids and Somos Tú y Yo on Facebook and YouTube; and Pluto TV in Latin America and the US.
“We signed during the quarantine an agreement with Pluto TV enabling them to have access to our product. I think it is important for most of the platforms to have Cisneros content for the audience to be able to access it on any device and moment” adds Blum.
He explained that the signal VePlus exhibited an interesting rating during April in Latin America and the US. “Our talents are producing from their homes the main contents that feed the screen: Los Astros, Lo Más Top, Más Plus, Front Row Style,” he said.
Blum also announced they did an exchange with TV Azteca in which Cisneros contributes three dramatic titles to Mexico and, at the same time, TV Azteca gives three of its novelas to exhibit in Venezuela and on its pay-TV channels in Latin America.
