Cisneros Media: Maximizing Novelisima’s reach as an open and FAST TV channel

To strengthen the offer of varieties of its VePlus signal, this year Cisneros Media added new shows such as FashioInsta, Sin Spoilers, Que Buen Plan, Viajar en Español, Desde La Calle and Desnúdame Tu Alma. “We are working on a couple of new talk shows for 2023,” said Carlos Cabrera, VP of Sales – Pay TV, Cisneros Media.

“We have been working to continue to increase the distribution of VePlus and Novelisima in the US and Latin America. We are constantly preparing new shows to enrich VePlus and maximizing Novelisima’s reach as an open and FAST TV channel in the US, as well as a pay TV signal in Latin America and the rest of the world,” he pointed out.

Novelisima is in more than 122 US cities on open TV, in addition to the app, the website, and the Canela.TV grid. In Brazil, Novelíssima is available in Portuguese on Samsung Smart TVs.

Regarding the lessons learned with Novelisima, he highlighted the new reality where it is vital to maximize reach through all platforms. “For Novelisima it is very important to have an offer that includes traditional TV, FAST, direct to the consumer, maximizing the availability of content so that the users can consume it how and when they want”.