Víctor Kong, president of Cisneros Interactive
There is a strong trend towards digital, not just in media consumption, but in digital buys. This trend will grow and represents great business opportunities, Víctor Kong, president of Cisneros Interactive, told PRODU.Kong explained that the creation of Cisneros Interactive is the consolidation of several companies in two areas: digital advertising (Adsmovil and RedMas), and e-commerce where they have invested in Cuponidad and Mobliq. Were optimistic because the trend is strong all around the world. Because Latin America is lagging behind a bit, it represents a larger growth potential in the future because it has to catch up, he added.When asked about the U.S. Hispanic market, Kong said it was underserved, but the market offered many business opportunities.The Hispanic market, incredibly, is much more involved with digital media than the general market. New players are entering, but the Cisneros group has a very long track record in this market having founded Univisión. Its a market they know well; its different than Latin America and that knowledge gives us a competitive advantage, added Kong.
The Cisneros Group of Companies to invest up to US$20 million into Mobly
Jorge Rincón of Adsmovil to speak at the morning sessions of MIPTV 2013
