ENGLISH

Cinelatino unveils comprehensive rebrand package

Maribel Ramos-Weiner| October 5, 2017

The channel rebrand was led by Carolina Bilbao, executive creative director of Cinelatino, who commissioned 2C Creative (2C) to execute the graphics package

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

“We continue to acquire and program the best movies for Spanish-speaking audiences from the top content producers in the world, offering the largest inventory on the market. As the leading Spanish-language movie network for the past two decades, we felt it was time to refresh our look to reflect the high quality of our content and reinforce our continued position as the #1 destination for Spanish-language movie lovers,” said Jim McNamara, vice chairman of Hemisphere Media Group, Inc., Cinelatino’s parent company.

Cinelatino lightened the channel ID, adding a subtle 3D feel to evoke more depth and a sense of environment. The network expanded its color palette to clearly communicate its different blocks, dayparts, and genres.

The channel rebrand was led by Carolina Bilbao, executive creative director of Cinelatino, who commissioned 2C Creative (2C) to execute the graphics package.

“The ID’s are spectacular, with 3D animations that celebrate our movies, stars, and genres, emphasizing the cultural pride that our brand instills in our viewers,” said Bilbao.

“The most interesting part for me was watching the project gestate from initial conversations and design concepts into a fully integrated system that spread across the entire network,” said Bob Cobb, 2C’s executive producer, Graphics.

Bilbao tapped Edison Music’s David Baron to create a more premium, symphonic music package that paired well with the network’s new graphics.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (16)