U.S. HISPANIC
Cinelatino unveils comprehensive rebrand package
Maribel Ramos-Weiner| 5 de octubre de 2017
The channel rebrand was led by Carolina Bilbao, executive creative director of Cinelatino, who commissioned 2C Creative (2C) to execute the graphics package
Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.
“We continue to acquire and program the best movies for Spanish-speaking audiences from the top content producers in the world, offering the largest inventory on the market. As the leading Spanish-language movie network for the past two decades, we felt it was time to refresh our look to reflect the high quality of our content and reinforce our continued position as the #1 destination for Spanish-language movie lovers,” said Jim McNamara, vice chairman of Hemisphere Media Group, Inc., Cinelatino’s parent company.
Cinelatino lightened the channel ID, adding a subtle 3D feel to evoke more depth and a sense of environment. The network expanded its color palette to clearly communicate its different blocks, dayparts, and genres.
The channel rebrand was led by Carolina Bilbao, executive creative director of Cinelatino, who commissioned 2C Creative (2C) to execute the graphics package.
“The ID’s are spectacular, with 3D animations that celebrate our movies, stars, and genres, emphasizing the cultural pride that our brand instills in our viewers,” said Bilbao.
“The most interesting part for me was watching the project gestate from initial conversations and design concepts into a fully integrated system that spread across the entire network,” said Bob Cobb, 2C’s executive producer, Graphics.
Bilbao tapped Edison Music’s David Baron to create a more premium, symphonic music package that paired well with the network’s new graphics.
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