A week after launching their own platform, Chivas TV it already registered 10 thousand subscribers, according to José Luis Higuera, CEO of Grupo Onmilife-Chivas, who stated that they are still below their expectations, but they trust they will increase that figure.Although subscribers have to pay between U$90 and US$200 to have access to this system, at this point, the 10 thousand subscribers translate into US$535 thousand.This platform enters the Mexican market that has more than 122 million inhabitants, out of which 52 million 589 people have access to the internet. A country that has 32 million TV viewers, out of which only 16 million have some cable system. The open TV audience dropped 18% whereas pay TV increased 14% and there was a 32% increase of the consumption of audiovisual contents in other devices.
