Henrietta Hurford-Jones, director of CBeebies Investment at BBC Worldwide Channels
CBeebies announced the launch of CBeebies On the Go, BBC Worldwide Channels first original app for mobile devices. The new Spanish-language app for iPad, iPod Touch and iPhone is available for download completely free from the AppStore.By simply touching the screen, kids can enter the colorful and interactive world of CBeebies, where they can watch video clips of their favorite series, such as Baby Jake and Las Increíbles Aventuras de Andy, and enjoy a variety of games and activities designed by experts in preschool education specifically to help young children learn through play. Whether its solving Kerwhiz puzzles, picking fruit from a tree with Ave y Tres, or playing El Jardín de los Sueños memory games, kids have lots to explore on the new app, created especially to meet their tastes and needs.CBeebies On the Go complements the channels content and satisfies the natural curiosity and sense of fun of children around the world, helping them make new discoveries alongside their families. We have created a tool that reflects CBeebiess values and responds to the trust parents and educators have in our products, which strive to promote learning through play, commented Henrietta Hurford-Jones, director of CBeebies Investment at BBC Worldwide Channels.The launch reaffirms CBeebies commitment to offer Hispanic audiences a fun and interactive brand experience on different platforms, with quality content tailored to their needs.
