Caracol Television presents campaign We Are +

Following its brand campaign Let´s Go Virtual, Caracol Television releases a powerful message to the worldwide market: We Are +, announcing favorable results achieved during these defying times for the industry.

Committing with new virtual spaces such as MIPChina, Virtual Screenings, Allrites, Program Buyer, and VUULR, plus the creative efforts to find new systems for content production that maintain engagement with clients and audiences, Caracol has reached a promising outcome, positioning its contents both on Colombian screen and internationally.

Recently, Living To Love became a global trend, with a catchy soundtrack that has already hit more than 8 million plays, featuring songs like Cuando Estoy Contigo and Maldito Traidor in Colombia, Spain, and the US.

“These challenging times have inspired us to hunt different ways to get closer to our audiences and build on our learnings. That’s our great obsession. To enable new ways for our stories to continue traveling and connecting viewers. We Are + is a credit to this evolution, to the positive results we conquered, and an invitation to the industry to keep working together,” commented Karen Juliao, International Marketing director at Caracol Television.