Canela Team en Canela Upfront
Canela Media, with four years in operation, held its presale event at the AVRA Rockefeller Center restaurant in Manhattan where Isabel Rafferty, CEO and founder, announced 2,000 hours of original production, 12 new original IPs, 40 films (including a group with Hemisphere Media Group) and three daily shows.
Oswald Méndez, Chief Marketing Officer (CMO), and Andrés Rincón, Senior VP of Sales for the Eastern US and Latin America joined Rafferty at the presentation.
“Everything we do is authentic and tied to innovation. The way to be disruptive in this space is through innovation, to be different and stand out we need innovation,” said Rafferty.
During her presentation, Rafferty offered a chronology of the launch of each of the different Canela units, starting with the AVOD Canela.TV that was born in 2020; in 2021 Canela News and afterward the international expansion to Mexico and Colombia; and Canela Music. In 2022 Canela Kids was launched and in 2023 the original series Súperellas.
Rincón made the introduction of the Canela Connect tool to its clients. “When it comes to digital video, Canela Connect is a game changer.”
