Andrés Palencia, CEO, and Bruno Ulloa, President, both of LatiNation Media at the IAB NewFronts
During the IAB NewFronts, LATV unveiled its new identity, LatiNation Media, encompassing the linear TV channel, Alternative TV (LATV), LatiNation Digital, LatiNation Studios, and the new LatiNation Creative.
Bruno Ulloa, President; Andrés Palencia, CEO; and Gisella Fu-Ripp, Senior VP of Sales, were responsible for the presentation.
Among the announced content are Chiquis’ unscripted travel and gastronomy show produced by Busy Bee Productions, Foodie Road Show (premiering in late 2024); Stop the dis(information) to help combat misinformation in the 2024 electoral cycle with actor and comedian Al Madrigal’s participation, and select episodes of the Lone Lobos podcast featuring Xolo Maridueña and Jacob Bertrand (debuting in the last third of 2024).
LatiNation Media also announced a partnership with Nuestro Stories for its first foray into the anime/manga space with Between 2 Worlds, a series set in the indigenous civilizations of Mesoamerica premiering in the last quarter of the year.
Returning series include the 10th season of The Q Agenda in June, Latina Drag co-produced with Revry, and the shows Get it girl and Culture Shock.
“Our bilingual Latino audience with a preference for English is demanding more content that reflects their experience, and our creators at LatiNation Media are up to the challenge,” said Palencia.
“The authentic celebration of Latino identity is paramount to us and our audience. This year, we are committed to partnering with innovative content creators and production companies that meet this need. From the Lone Lobos team leading the podcasting space for Generation Z to the impact and influence of Chiquis, our new programming speaks directly to Latino Americans who love what we do. We are even going back to our roots with a new generation of Latino musicians from Cosmica Artists, who is live in our studios. 2024 will be a year of substantial growth, and we are just getting started!” added Ulloa.
Palencia and Ulloa also mentioned expanding their distribution through FAST and MVPD this year and launching the new site LatiNation.com.
